Ruby Princess is a minority-owned, sustainability-focused sweet lolita fashion brand. We design novel prints, adorable appliqué, and kawaii accessories with the utmost care for our neighbors and our environment. Be kawaii without compromise!

All our fabrics are printed using OEKO-tex certified practices, and we pride ourselves on pushing the limits of sustainable fashion by using innovative fabrics, such as recycled fibers and bamboo Tencel.

Our products are crafted at a small scale, 11-person atelier, and our profit-sharing program insures the utmost commitment to quality of production. Each release is designed with comfort and usability in mind. Our dresses feature full back shirring and a side zipper for ease of use, and our ouji shorts feature fully elastic waistbands. Every piece is fully lined with bamboo Tencel for breathability, bacteria resistance, and comfort.

We are a proud partner of Onegaishi Shop, which handles our distribution within the United States.